For over 40 years, Seagate has driven innovation with their precision-engineered hard drives and technology solutions, empowering billions of people and businesses to realize their full potential.

 

A new visual style was created to capture the company's unique point of view. Seagate was founded on the belief that data is potential. Its goal is to help humanity maximize that potential by harnessing the datasphere, which is all around us. The brand was recreated to reflect Seagate pioneering the way forward for a better, smarter tomorrow.

 

The personality, culture and audience interaction – whether in person, through its products, services, programs or online – is a component of the Seagate brand. The key visual and verbal elements bring Seagate to life across all communications. They help maintain the integrity and consistency of their brand presence worldwide for employees, partners, customers and prospects alike.

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Company: Seagate Technology

Role: Senior Design Lead