The Licensing Company
Budweiser Brand Concepts & Materials

We were hired to create three style guides providing licensees with the inspiration, the assets, and the tools needed to develop products and retail merchandising concepts and materials that are consistent with the aspirational heritage and everyman qualities of the Budweiser brand. 

Some examples of deliverables included clothing hang tags, packaging and out-of-home advertising which conveyed their brand personality: well designed, high quality and impeccably executed. They reflected the consumer expectation and core brand positioning of Budweiser.

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Agency: Liquid

Role: Senior Designer